Graphic Design IICrumbfire Co. Artisan Bakery
Overview
The Crumbfire Co. branding project originated as a 3D product project for Graphic Design II. We were tasked to design a product for a company of our choosing, or we could make our own.
For this project, I designed an artisan bakery, Crumbfire Co., focused on bold local flavors, with various locations across the U.S. I designed a logo, a social media mockup page, two social media post advertisements, and three types of packaging rendered in 3D.
Software:
Adobe Illustrator・Adobe Photoshop・Adobe Dimension
Branding
Through this project, we were given the opportunity to create our own company to complete the 3D product design. I knew I wanted to work in product packaging, so I decided to work with an artisan bakery.
I found concept photos online for different styles and mocked them up into moodboards to determine the best focus for a company that emphasizes bold local flavors across its locations. This led to choosing the Sweet Heat approach for the company’s brand style.
I then focused on three types of logos that can be alternated across their products and packaging. This includes a condensed brick-style logo, a circle stamp logo, and a wide logo.
